Peace, Love and Amarone?

Could there be peace in Amarone-land this holiday season?

After years of infighting in the vineyards around Verona, in northeastern Italy, the answer appears to be a resounding "Maybe."

In late October, an Italian court in Venice sided with the Valpolicella wine consortium in its years-long battle to stop a group of prominent producers from using the Amarone name to identify themselves as Amarone Families, or Famiglie Dell'Amarone d'Arte.

The court ruled that the 13 members of Amarone Families—Allegrini, Begali, Brigaldara, Guerrieri Rizzardi, Masi, Musella, Speri, Tedeschi, Tenuta Sant'Antonio, Tommasi, Torre d'Orti, Venturini and Zenato—must stop using "Amarone" to denote the name of a private group. Such usage, the court said, is an appropriation of the trademarked appellation of Amarone della Valpolicella.

The immediate effect is that Amarone Families will remove Amarone from their association name—on their website, on the hologram bottle stickers that identify their wines, and in all promotions. The ruling could also affect other private associations of Italian producers.

"We will change the name and brand that sets us apart," Amarone Families president Sabrina Tedeschi told Wine Spectator, adding that the group may appeal the decision and will stick together under a new, as-yet-unknown name. "We remain a cohesive and compact group with a strong identity and dedicated to the promotion of our Amarone wines worldwide."

But in the weeks since the ruling, both sides seem to be moving toward a rapprochement.

Immediately after the ruling, consortium president Andrea Sartori of Sartori wine estate extended an olive branch to the "Families."

"We have so many opportunities to promote Amarone....read the full blog at wine spectator.com